Promotional video production

What it is

A single deliverable film taken from first script to final master — concept, shot list, capture, direction, offline edit, sound design and mix, then a deliberate cut for every placement and aspect ratio it will run in.

Why businesses need it

A launch, a product tour or a pitch needs one film carried through by whoever wrote it. Splitting the same brief between a writer, a shooter and an editor is where the idea gets lost in the handover between the three.

What MIWEBX delivers

• Concept, script and shot list for a launch, product or company film
• Screen capture of the product in use, and live-action footage of it in a real room
• Direction on the day with a small crew, or a self-shot schedule when the product is the subject
• Offline edit to picture lock, then the online pass, grade and finish
• Sound design, dialogue cleanup and mix to a loudness target per platform
• Versioning of the finished film for each placement, length and aspect ratio

Core features

• Script and storyboard approved before anything is captured
• Footage reviewed against the shot list the same day, so gaps are found early
• Offline and online passes kept separate, so picture lock means something
• Colour handled in a DaVinci Resolve-class pass against a look agreed up front
• Dialogue, ambience and music mixed to the target each platform states
• Every aspect-ratio cut reframed by hand rather than cropped blind
• Titles, captions and end cards built from the same tokens as the brand

Technical capabilities

• Ingest from camera and screen capture into a checksummed, mirrored media library
• Proxy editing with timecode-synced audio, so the offline stays replaceable at full resolution
• Frame-accurate conform from the shot list through to the delivery master
• Titles and caption variants generated from one data file per language
• Version renders scripted through FFmpeg — each placement gets its own aspect ratio and bitrate
• Masters delivered to a stated loudness and colour target with a QC pass logged against each file
• Project archive holding the timeline, media map, fonts and the final script together

How we build it

• Write the concept and the script, and agree the one line the film carries
• Build the shot list, the schedule and the capture plan around it
• Shoot or capture the screen, reviewing takes against the list on the day
• Cut the offline to picture lock, then grade and finish the online pass
• Design the sound, mix to the platform target and cut the placement versions
• Deliver the masters with the archive of everything behind them

Technology stack

• FFmpeg
• Remotion
• Blender-class DCC
• After Effects-class compositing
• DaVinci Resolve-class grading
• S3-compatible storage
• AWS

What you receive

• The master film plus every placement cut at its own aspect ratio and length
• Graded, mixed and captioned versions, each with its loudness target stated
• Stills and thumbnail frames pulled from the finished edit
• The project archive: timeline, media map, fonts, script and shot list
• A delivery note listing each file, its format and what it is cleared for

Business benefits

• One film that carries the idea from script to master with no handover in the middle
• Every placement served from the same edit, reframed rather than cropped
• The source kept somewhere a future launch can find and recut it
• The site, the sales deck and the channel all run the same film the same week