MIWEBXDigital Growth & Marketing
Performance marketing
Full-funnel paid work judged on cost per acquisition, not impressions.
What it is
Paid campaigns across search and social run against one number: qualified acquisition. Creative testing, audiences, bidding and post-click all sit in the same experiment.
Why businesses need it
Vanity reach hides bad economics. Tying every campaign to acquisition cost makes it obvious where to add budget and where to stop.
What MIWEBX delivers
- Acquisition target and unit-economics model
- Creative testing matrix across formats
- Audience and signal setup across channels
- Post-click experiments: pages, forms, offers
- Weekly budget reallocation on measured results
Core features
- Incrementality checks rather than last-click credit alone
- Creative and media tested in the same loop
- Server-side event discipline for accuracy
- Channel-agnostic reporting in one place
- Kill rules agreed before launch
Technical capabilities
- Blended and per-channel acquisition cost computed from one warehouse query
- Browser tags and the server endpoint reconciled so no conversion is counted twice
- Holdout regions and time slices used to test whether last-click credit is real
- Test arms sized for a decision before they open, with the spend capped at that size
- Only the events that predict revenue sent back as platform optimisation signals
- Budget moved on a fixed weekday against written kill rules, not on a bad morning
- Every readout logged so a re-tested idea does not look new
How we build it
- Agree the acquisition target and the customer value behind it.
- Fix measurement and deduplication across every channel first.
- Launch one channel with a creative set large enough to read.
- Wait for the planned sample before drawing a conclusion.
- Reallocate weekly against the kill rules written up front.
Technology stack
- Google Ads
- Meta Ads
- Google Analytics
- REST APIs / webhooks
- React / Next.js
- PostgreSQL
What you receive
- Test plan with hypotheses and sample sizes
- Live campaigns and creative library
- Event and signal configuration
- Cost-per-acquisition dashboard by channel
- Monthly reallocation recommendation
Business benefits
- Budget moves to what already works
- Known cost per customer, so scaling is a decision
- Fewer expensive campaigns that never paid back
- Test learnings that improve SEO and site copy too