MIWEBXDigital Growth & Marketing
Marketing automation
Email and lifecycle sequences driven by product behaviour.
What it is
Triggered messaging: welcome, nurture, activation, retention and win-back journeys, driven by events from the product and the site rather than a fixed send date.
Why businesses need it
Manual follow-up does not scale and usually stops. Behaviour-triggered sequences keep every contact moving without anyone remembering to send.
What MIWEBX delivers
- Journey map and trigger definitions
- Segment and event model on real product data
- Email/template production and testing
- Automation build and integration into the stack
- Ongoing optimisation against reply and conversion
Core features
- Triggers wired into backend events, not guesses
- Deliverability discipline: SPF, DKIM, alignment, unsubs
- Cadence rules so people are not over-messaged
- A/B testing on subject and length
- Suppressions and consent handling
Technical capabilities
- Journeys built as a state machine with explicit entry, exit and re-entry conditions
- Triggers raised from backend events with an idempotency key per send
- Segments defined as versioned queries against the product schema, not hand-built lists
- Suppression, cool-down windows and channel frequency caps applied before the send
- SPF, DKIM and DMARC aligned on both the sending and the return path domain
- One-click unsubscribe with the preference state written back to the record
- Templates rendered with a plain-text alternative and links on the tracked domain
How we build it
- Map the lifecycle stages and the event that marks each transition.
- Agree consent capture, preferences and the suppression rules.
- Build the segment and event model against real product data.
- Write and design the sequence templates.
- Verify deliverability on a small send before opening the flow.
Technology stack
- Node.js
- Python
- Email service APIs
- PostgreSQL
- Redis
- OpenAI APIs
- Google Analytics
What you receive
- Journey map with every trigger documented
- Built automations with the segment logic
- Email template set and brand rules
- Event integration code and schema
- Sequence performance reporting
Business benefits
- Follow-up that runs while the team sleeps
- Higher activation from the same traffic
- Reactivation of old enquiries at no media cost
- Consent and deliverability handled properly