Local SEO & Google Business Profile

What it is

Google Business Profile setup and optimisation, local landing pages, NAP consistency, review generation and the category/attribute work that decides map-pack ranking.

Why businesses need it

For local businesses the map pack is the first result most people see. An unclaimed or thin profile hands that traffic to a competitor.

What MIWEBX delivers

• Profile claim, verification and full build-out
• Service, category and attribute configuration
• Local landing pages per area served
• Citation and NAP consistency cleanup
• Review request system and reply templates

Core features

• Photo and post cadence that keeps the profile live
• Local schema matching the on-page entity
• Call tracking and direction-request measurement
• Spam-safe practices, no fake listings
• Rank grid tracking across nearby areas

Technical capabilities

• Category and attribute choice derived from the queries the business actually wins
• Service areas, address and hours set to what a customer would be told on the phone
• NAP values reconciled across site, profile and directory records from one ledger
• LocalBusiness JSON-LD emitted from the same fields the profile is filled with
• Visibility sampled on a grid of pinned points across each named area
• Review requests sent after a completed job, with replies drafted for both outcomes
• Profile posts and dated media scheduled so the listing is not left stale

How we build it

• Establish the entity: name, address, areas served and services offered.
• Claim and verify the profile, then build out its fields and media.
• Publish the local landing pages with matching schema.
• Work through citation cleanup and log each directory's status.
• Run the weekly review, post and media cadence.
• Re-sample visibility by area and correct the fields, since local results shift.

Technology stack

• Google Business Profile
• Google Search Console
• Google Analytics
• Next.js / React
• Structured data / JSON-LD

What you receive

• Optimised, verified profile with media
• Local landing pages published and schema-marked
• Citation cleanup list and status
• Review engine with reply templates
• Map-pack ranking and call reporting

Business benefits

• Calls and directions from nearby searchers
• Trust signals where the buyer actually looks
• Cheaper acquisition than paid local campaigns
• One owner for the profile so it stays current