Lead generation

What it is

The pipeline behind the button: forms and landing pages, capture and validation, routing to the right person, and a follow-up sequence so enquiries are not lost.

Why businesses need it

Most studios leak enquiries — a form nobody answers within a day loses the deal. A defined route and follow-up turns spend into conversations.

What MIWEBX delivers

• Offer and form design per segment
• Enquiry storage, validation and duplicate control
• Routing, notifications and ownership rules
• Follow-up sequences and response templates
• Basic CRM or spreadsheet pipeline setup

Core features

• Every enquiry persisted in a database, not just emailed
• Spam filtering and honeypot fields
• Response-time tracking on the pipeline
• Source attribution carried onto the record
• Export so the data belongs to the business

Technical capabilities

• Form fields validated server-side against the same schema the enquiry table uses
• Spam stopped with a honeypot field, a submit rate limit and a referrer check
• Duplicates merged on normalised email and phone before a record is written
• Writes made idempotent so a client retry cannot create a second enquiry
• Routing rules resolved at insert time, with round-robin ownership and a fallback desk
• Source, landing page, consent timestamp and first-response clock stored on every record

How we build it

• Define what counts as an enquiry worth a sales conversation.
• Design the offer and the field set per segment.
• Build the store, validation rules and routing logic.
• Wire notifications and the first follow-up sequence.
• Test the whole path with a real submission end to end.
• Watch where the queue stalls and fix that step.

Technology stack

• Node.js
• PostgreSQL
• Prisma
• REST APIs / webhooks
• Email service APIs
• Google Analytics

What you receive

• Live forms and landing pages
• Enquiry store with source attribution
• Routing and notification configuration
• Follow-up sequence and templates
• Pipeline view and export

Business benefits

• No enquiry lost to an inbox
• Faster first response, more closed deals
• Known which channel actually produces leads
• A pipeline that survives the salesperson leaving