Google Ads & PPC campaigns

What it is

Paid search: campaigns, ad groups, keywords and negatives, ad copy, extensions, shopping feeds, and the landing pages the clicks land on.

Why businesses need it

Paid search buys position while SEO is still compounding. Without structure and negatives, it burns budget on queries that were never going to convert.

What MIWEBX delivers

• Account structure, keyword research and negative lists
• Ad copy variants and extension setup
• Conversion tracking and audience configuration
• Shopping and remarketing campaigns
• Dedicated landing pages per campaign

Core features

• Search-term review on a fixed weekly rhythm
• Budget rules agreed before spend, not after
• Tracking verified against the actual site events
• Creative and page changes shipped the same day
• Scripted routine checks where volume justifies them

Technical capabilities

• Ad groups built to a single query theme so the headline can match it literally
• Match types split across separate campaigns to control where the money goes
• Negative lists held at account level and propagated to new ad groups on a schedule
• Search-term report mined weekly, with new terms and exclusions written back
• Conversion actions scoped to one value source and tested for duplicate counts
• Shopping feeds keyed on product type, availability and custom labels, validated before upload
• Bid adjustments limited to the geo, device and time windows the data supports

How we build it

• Model what one conversion is worth before any keyword list exists.
• Build the campaign architecture, keyword set and initial negative lists.
• Verify conversion tracking against the events the site really fires.
• Launch on a narrow geo, device and schedule footprint.
• Review search terms and placements weekly, then move budget.
• Expand into shopping and remarketing once search economics are legible.

Technology stack

• Google Ads
• Google Analytics
• Google Tag configuration
• React / Next.js
• OpenAI APIs
• Sheets / automation scripts

What you receive

• Live campaign structure with keyword and negative lists
• Ad copy set and extensions
• Conversion tracking configured and tested
• Landing pages built for the campaigns
• Weekly numbers with the change made from them

Business benefits

• Cost per lead you can see moving week to week
• No wasted spend on irrelevant queries
• Pages built for the ad, not generic site pages
• A testable channel for new offers