MIWEBXCreative & Media Production
Branding & identity
Name to system: positioning, mark, type, colour and how it all behaves.
What it is
The identity layer: what the company says, how it looks, and the rules that keep both intact once other people start using them.
Why businesses need it
A logo without a system is a file. Positioning, voice and a working identity kit are what let a small team look coherent at scale.
What MIWEBX delivers
- Positioning, naming and messaging architecture
- Logo suite, wordmark and mark variants
- Typography, colour and layout system
- Brand guidelines written for the people who will use them
- Launch assets: site, deck, social, print and packaging
Core features
- Identity built for real surfaces, tested in product and in print
- Type scale and spacing defined as tokens, not as a moodboard
- Voice and messaging rules with worked examples
- Accessibility-checked colour pairs
- Source files organised for handover to another studio
- Version and usage history kept with the assets
Technical capabilities
- Marks drawn as vectors and proofed at favicon size as well as on a banner
- Colour pairs run through contrast checks before entering the palette
- Tokens exported for the web build so brand and product cannot drift apart
- Type and spacing committed as a scale with worked examples in the document
- Motion and voice rules written into the same kit as the static marks
- Source files organised, named and versioned for another studio to open cold
- Asset library structured so the team can extend it without inventing rules
How we build it
- Read the sales material, the site and the pitch as they stand today
- Settle positioning and the message hierarchy
- Draw the identity against real surfaces rather than a moodboard
- Test the system in product, in print and at small sizes
- Write the guidelines for the people who will actually use them
- Hand over files, tokens and a recorded walkthrough
Technology stack
- Figma
- Illustrator
- Photoshop
- After Effects
- TypeScript
- Tailwind CSS
What you receive
- Full logo package in vector and raster formats
- Brand guidelines document, digital and print
- Design tokens and component starter for the product team
- Template pack for decks, social and documents
- Asset library structure with naming conventions
Business benefits
- Recognition that survives a change of designer
- Sales material and product finally say the same thing
- Faster production because the rules are written down
- A rebrand stops being a rebuild of everything